Friday, August 21, 2009

Social Media Marketing for Beginers!!

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. (Source Wikipedia)

Above Figure: Online Activity of Internet Users (%)

Source: Study carried out on 17,000 internet user from 29 countries by a renowned research firm.

From above figure it is evident that social media has emerged as powerful tools for expression and knowledge sharing. Our specialized SMO services can make a quantifiable difference to businesses-TG (Target Group) engagement, higher online visibility and positive PR.

Benefit for Clients:

1. Customer Engagement- Our experienced team will explore the various popular and emerging Social Media for our clients. With us you would be assured for your presence at various relevant communities and forums.

2. Positive PR-Product and service reputation management for our valuable clients

3. Higher Search Engine Ranking-Multiple search entries of user generated content

4. Traffic to website-User generated links, on content sharing platforms drive, traffic towards website

5. Branding-Customers association results in price premium and stickiness to products and services

Recommended Methodology: Six2FixTM

(The term and frame work is coined by Vinaytosh Mishra,Marketing Strategist)

Fig:Six2Fix Framework


No two business are same and neither their objectives. The metrics for measurement of social media are in nascent stage and the field lack standardization. There are plenty of players who claim to provide guaranteed result but we believe in transparency in relationships. We believe that a little bit of your co-operation combined with our expertise can deliver wonders for your business.

Have Faith!!


No comments: