Social Media is a place where everyone is free to express his view point, without any inhibition.FB has more than 65 million active users and the membership is increasing at impressive rate. This opens a plethora of opportunity for marketers as well as customer. The customer is more powerful and pampered in era or social media. She can broadcast or publish her view at very small investment or free. The companies like Dell are successfully using customer are input to design the new products, this phenomena is called reverse search. It’s quite a paradox that same technology which closed the doors for marketers has opened a gateway for opportunity for them. The invention of TiVo and DND list has made the life hell for outbound marketers at same time Web 2.0 created opportunities. In contrast to traditional media the leads generated through social media are more genuine and have higher conversion ratio.
Digital Musketeer
www.digitalmusketeers.ning.com
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3 comments:
thanks for the list
i wiil use it
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